Whether you are looking for a specific item or just browsing for ideas, advertisements are the best help you can get. You can easily shop for some of the hottest items on the market. Advertising is the process to publicise which includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. The advertisement helps and informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers. As the prices are already advertised, the consumers cannot be over charged. By regular advertisement, the manufacturer can sell the goods directly to the consumers without depending on middlemen; this eliminates the Middleman's charges and profit. It means higher profit to the manufacturer and lower prices to the consumers. It helps in improvement of the quality of the goods. The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised, they continue buying. It helps the consumer to save time. It raises the living standard of consumers. It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard.
There are various ways in which we can advertise our product in the Print media like Newspapers, Magazines, Brochures, Fliers .The print media has always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. The price of print ads also depends on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper.
Outdoor Advertising is done by Tradeshows and Events. Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products.
Broadcast advertising is by Television, Radio and the Internet. Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The radio jingles have been very popular advertising media and have a large impact on the audience. For example 3d motion ads like cartoon scripts are used for attracting crowds. Covert Advertising is done in Movies. Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports like the appearance of brand Nokia which is displayed on Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded.
Sometimes an indirect advertising is also done like Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.
Advertising for Social Causes is another form. Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. David Ogilvy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause.
Posted by Gurleen Kaur
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